Essays & Articles
143 pieces, 1994–2025. Essays, columns, reviews, reportage and book introductions. Browse by where they appeared, by decade, or by subject.
Reality Sandwich32
2007–2015
- Occult Control System2015
- Transition to a Post Carbon Society2015
- Why I Support the Worldwide Wave of Action2015
- The Artist and the Marketer2015
- Revolution and Evil2015
- The Monsanto Act2013
- The End of Nature and the Birth of the Supra-organism2013
- The End of the Beginning2012
- Planetary Initiation2012
- Eros Unredeemed2012
- Answer to Henry Baum2012
- Global Revolution Underway2011
- A Dangerous Mind: Chatting With William Etundi, Jr.2011
- Business Shamanism2010
- Guest Blog on Powell’s Books2010
- My Personal Journey into the Evolver Social Movement2010
- The Gulf Oil Spill as the Unfolding of Prophecy2010
- The War for Control of the Story2010
- Thoughts on the Norway Spiral2009
- After the Disaster2009
- The FIX is On2009
- 2012 According to Today's Maya2009
- The Need to Believe2009
- Put a Fork in It2008
- Meditations in an Emergency2008
- The Presencing of the Other2008
- Why the Evolver Exchange?2008
- When the Other Shoe Drops2007
- "2012" and the Poet's Dilemma2007
- Alien Dreamtime: My Fight with Whitley Strieber2007
- Psyching Out The Cosmos2007
- From Ego to We Go2007
Conscious Choice24
2007–2009
- Building a Scaffold for Social Change2009
- An Extravagant Hypothesis2009
- The Age of Uncertainty2009
- The Intentional Economy2009
- The Present of Presence2008
- Breakdown or Breakthrough?2008
- Transition Town2008
- Absorbing Orbs2008
- If I Were President...2008
- 2008: The Return of Chicken Little2008
- Nonviolent Action as Spiritual Practice2008
- The Future of Psychedelics2008
- Enlightenment Reason or Occult Conspiracy?2008
- Old Struggles on a New Earth2008
- Your Money and Your Life2008
- Military Minefields2008
- Alien Nation2007
- The Almighty Amero2007
- Life During Wartime2007
- The Sexual Revolution, Take Two2007
- Meeting The Spirits2007
- Our Forgotten Future2007
- Mission Possible2007
- The Open Hand2007
Dazed & Confused20
2011–2015
- Transformer: Casey Fenton2015
- Transformer: Dr. Sung Baek2015
- Transformer: Robert Steele2015
- Transformer: Antonio Lopez2015
- Transformer: Sergio Magana (Ocelocoyotl)2015
- Transformer: David Sauvage2015
- Transformer: Richard Hoagland2015
- Transformer: Barbara Marx Hubbard2015
- Transformer: John Allen2015
- Transformer: David Wolfe2015
- Transformer: An Interview with Richard Dolan2012
- Dazed Digital, Daniel Pinchbeck: 4, 20122012
- Dazed Digital, Daniel Pinchbeck: 2, 20122012
- Dazed Digital, Daniel Pinchbeck: 1, 20122012
- Dazed Digital, Daniel Pinchbeck: Enjoy the Transformation, 20112011
- Dazed Digital, Daniel Pinchbeck: 10, 20112011
- Dazed Digital, Daniel Pinchbeck: 9, 20112011
- Dazed Digital, Daniel Pinchbeck: 8, 20112011
- Dazed Digital, Daniel Pinchbeck: 7, 20112011
- Dazed Digital, Daniel Pinchbeck: 5, 20112011
Purple6
2021–2025
The Village Voice6
1995–1999
Artforum5
1994–2003
The New York Times4
1995–1998
The Washington Post4
1995–1996
Playboy2
2025
VICE2
2019
Wired2
1994–2002
- Wheat Graffiti2002
- State of the Art1994
The Forward2
1994–1997
Codigo Magazine1
2014
Origin Magazine1
2012
RSF Quarterly1
2011
Fifth Estate1
2008
- The End of Money2008
The Guardian1
2003
Harper's Bazaar1
2001
Rolling Stone1
2000
Esquire1
1997
Own site8
2015–2019
- Introducing When Plants Dream!2019
- How Soon Is Now?2019
- Announcing My New Book, How Soon Is Now2016
- Upcoming Adventures2016
- Biocosm and Bufotenin2015
- Psychedelic Initiation and the Ecological Mega-Crisis + Q&A with Russell Brand2015
- Towards Regenerative Society: A Rapid Transition Plan2015
- Center for Planetary Culture’s first newsletter2015
Book introductions and excerpts5
2011–2015
Elsewhere and unattributed13
2015
- Occult Control System, July 20152015
- Energy Companies & Crimes Against Humanity, July 20152015
- Patreon Campaign, July 20152015
- Levels of Being, July 20152015
- The Prologue for Evolution, June 20152015
- What sales pitch will convince humanity to make a rapid transition?, June 20152015
- Extreme Poverty & Wealth Redistribution, June 20152015
- Eco-socialism, June 20152015
- Trapped in our Inherited Ideas and Belief Systems, May 20152015
- One Human Tribe, April 20152015
- Facebook & Groupthink Conformity, April 20152015
- Burning Man: Time to Rethink, Feb 20152015
- Social and Cultural Change, Feb 20152015
2020s8
Purple · Playboy
- The French Chateau of Endless PleasurePlayboy2025
- Technofeudalism and Its DiscontentsPurple2025
- Among the EdgelordsPlayboy2025
- Rudolf Steiner and the Obsolescence of MaterialismPurple2024
- Regenerative RevolutionPurple2023
- What Is New York?Purple2023
- The Work of Art in the Age of Blockchains, NFTs, and Artificial IntelligencePurple2022
- Mexico’s Psychedelic RenaissancePurple2021
2010s69
Dazed & Confused · Reality Sandwich · VICE · Codigo Magazine · Origin Magazine · RSF Quarterly
- Reporting on Climate Change Is Harmful if You're Not Offering SolutionsVICE2019
- A Journey of the Mind and SoulVICE2019
- Introducing When Plants Dream!2019
- How Soon Is Now?2019
- Announcing My New Book, How Soon Is Now2016
- Upcoming Adventures2016
- How Soon is Now : Initiation2015
- How Soon Is Now - excerpt, Cities2015
- Biocosm and Bufotenin2015
- Psychedelic Initiation and the Ecological Mega-Crisis + Q&A with Russell Brand2015
- Occult Control SystemReality Sandwich2015
- Towards Regenerative Society: A Rapid Transition Plan2015
- Center for Planetary Culture’s first newsletter2015
- Transition to a Post Carbon SocietyReality Sandwich2015
- Why I Support the Worldwide Wave of ActionReality Sandwich2015
- The Artist and the MarketerReality Sandwich2015
- Revolution and EvilReality Sandwich2015
- Occult Control System, July 20152015
- Energy Companies & Crimes Against Humanity, July 20152015
- Transformer: Casey FentonDazed & Confused2015
- Transformer: Dr. Sung BaekDazed & Confused2015
- Transformer: Robert SteeleDazed & Confused2015
- Transformer: Antonio LopezDazed & Confused2015
- Transformer: Sergio Magana (Ocelocoyotl)Dazed & Confused2015
- Transformer: David SauvageDazed & Confused2015
- Transformer: Richard HoaglandDazed & Confused2015
- Transformer: Barbara Marx HubbardDazed & Confused2015
- Transformer: John AllenDazed & Confused2015
- Transformer: David WolfeDazed & Confused2015
- Patreon Campaign, July 20152015
- Levels of Being, July 20152015
- The Prologue for Evolution, June 20152015
- What sales pitch will convince humanity to make a rapid transition?, June 20152015
- Extreme Poverty & Wealth Redistribution, June 20152015
- Eco-socialism, June 20152015
- Trapped in our Inherited Ideas and Belief Systems, May 20152015
- One Human Tribe, April 20152015
- Facebook & Groupthink Conformity, April 20152015
- Burning Man: Time to Rethink, Feb 20152015
- Social and Cultural Change, Feb 20152015
- The Future of Creativity: Interview with Daniel PinchbeckCodigo Magazine2014
- Introduction to Alan Watts’ The Joyous Cosmology2013
- The Monsanto ActReality Sandwich2013
- The End of Nature and the Birth of the Supra-organismReality Sandwich2013
- The End of the BeginningReality Sandwich2012
- Planetary InitiationReality Sandwich2012
- Exploring the Edge Realms of Consciousness: An Introduction, Sep 20122012
- Introducing Evolver EditionsOrigin Magazine2012
- Eros UnredeemedReality Sandwich2012
- Transformer: An Interview with Richard DolanDazed & Confused2012
- Dazed Digital, Daniel Pinchbeck: 4, 2012Dazed & Confused2012
- Answer to Henry BaumReality Sandwich2012
- Dazed Digital, Daniel Pinchbeck: 2, 2012Dazed & Confused2012
- Dazed Digital, Daniel Pinchbeck: 1, 2012Dazed & Confused2012
- Dazed Digital, Daniel Pinchbeck: Enjoy the Transformation, 2011Dazed & Confused2011
- Global Revolution UnderwayReality Sandwich2011
- Dazed Digital, Daniel Pinchbeck: 10, 2011Dazed & Confused2011
- The Impossible Alternative, Introduction to What Comes After Money, 20112011
- Dazed Digital, Daniel Pinchbeck: 9, 2011Dazed & Confused2011
- Dazed Digital, Daniel Pinchbeck: 8, 2011Dazed & Confused2011
- Beyond Ecological stewardship: Toward a new planetary culture, RSF Quarterly, Summer 2011RSF Quarterly2011
- Dazed Digital, Daniel Pinchbeck: 7, 2011Dazed & Confused2011
- A Dangerous Mind: Chatting With William Etundi, Jr.Reality Sandwich2011
- Dazed Digital, Daniel Pinchbeck: 5, 2011Dazed & Confused2011
- Business ShamanismReality Sandwich2010
- Guest Blog on Powell’s BooksReality Sandwich2010
- My Personal Journey into the Evolver Social MovementReality Sandwich2010
- The Gulf Oil Spill as the Unfolding of ProphecyReality Sandwich2010
- The War for Control of the StoryReality Sandwich2010
2000s47
Conscious Choice · Reality Sandwich · Artforum · Fifth Estate · The Guardian · Wired · and others
- Thoughts on the Norway SpiralReality Sandwich2009
- After the DisasterReality Sandwich2009
- The FIX is OnReality Sandwich2009
- 2012 According to Today's MayaReality Sandwich2009
- Building a Scaffold for Social ChangeConscious Choice2009
- An Extravagant HypothesisConscious Choice2009
- The Age of UncertaintyConscious Choice2009
- The Need to BelieveReality Sandwich2009
- The Intentional EconomyConscious Choice2009
- The Present of PresenceConscious Choice2008
- Breakdown or Breakthrough?Conscious Choice2008
- Put a Fork in ItReality Sandwich2008
- Transition TownConscious Choice2008
- Meditations in an EmergencyReality Sandwich2008
- Absorbing OrbsConscious Choice2008
- If I Were President...Conscious Choice2008
- The End of MoneyFifth Estate2008
- 2008: The Return of Chicken LittleConscious Choice2008
- The Presencing of the OtherReality Sandwich2008
- Nonviolent Action as Spiritual PracticeConscious Choice2008
- Why the Evolver Exchange?Reality Sandwich2008
- The Future of PsychedelicsConscious Choice2008
- Enlightenment Reason or Occult Conspiracy?Conscious Choice2008
- Old Struggles on a New EarthConscious Choice2008
- Your Money and Your LifeConscious Choice2008
- Military MinefieldsConscious Choice2008
- Alien NationConscious Choice2007
- When the Other Shoe DropsReality Sandwich2007
- "2012" and the Poet's DilemmaReality Sandwich2007
- The Almighty AmeroConscious Choice2007
- Life During WartimeConscious Choice2007
- Alien Dreamtime: My Fight with Whitley StrieberReality Sandwich2007
- The Sexual Revolution, Take TwoConscious Choice2007
- Meeting The SpiritsConscious Choice2007
- Our Forgotten FutureConscious Choice2007
- Psyching Out The CosmosReality Sandwich2007
- Mission PossibleConscious Choice2007
- From Ego to We GoReality Sandwich2007
- The Open HandConscious Choice2007
- Ten Years Of Therapy In One NightThe Guardian2003
- Heat of the moment: The art and culture of Burning ManArtforum2003
- Going GlobalArtforum2003
- Prince at Greene: Daniel Pinchbeck on Peter PinchbeckArtforum2002
- Wheat GraffitiWired2002
- Ur TextsArtforum2002
- Berlin Blitz, Harper’s Bazaar, 2001Harper's Bazaar2001
- The Fire This TimeRolling Stone2000
1990s19
The Village Voice · The New York Times · The Washington Post · The Forward · Esquire · Wired · and others
- Breath TripThe Village Voice1999
- My Journey Down the Rope of DeathThe Village Voice1998
- Listening to AcidThe Village Voice1998
- BOOKEND; Cast Your Magazine Upon the WatersThe New York Times1998
- Culture ShockerThe Village Voice1998
- Paradise Not Quite LostThe New York Times1997
- Hey mister, can you dunk?Esquire1997
- On Being Blue, Forward, 1997The Forward1997
- Savage NightsThe Village Voice1996
- The Ordinary’s Outer LimitsThe Washington Post1996
- She Took ManhattanThe Washington Post1996
- Men, Monkeys And MayhemThe Washington Post1996
- Film-Making Twins With a Taste for the Dark SideThe New York Times1996
- Children of th BeatsThe New York Times1995
- The Story of RThe Village Voice1995
- City Under GlassThe Washington Post1995
- State of the ArtWired1994
- Turn Off Your MindArtforum1994
- The Other Americans, Forward, 1994The Forward1994
Psychedelics & Shamanism15
1998–2021
- Mexico’s Psychedelic RenaissancePurple2021
- A Journey of the Mind and SoulVICE2019
- Introducing When Plants Dream!2019
- Psychedelic Initiation and the Ecological Mega-Crisis + Q&A with Russell Brand2015
- Transformer: Sergio Magana (Ocelocoyotl)Dazed & Confused2015
- Introduction to Alan Watts’ The Joyous Cosmology2013
- Dazed Digital, Daniel Pinchbeck: 4, 2012Dazed & Confused2012
- Dazed Digital, Daniel Pinchbeck: 7, 2011Dazed & Confused2011
- A Dangerous Mind: Chatting With William Etundi, Jr.Reality Sandwich2011
- The Future of PsychedelicsConscious Choice2008
- Meeting The SpiritsConscious Choice2007
- Ten Years Of Therapy In One NightThe Guardian2003
- Breath TripThe Village Voice1999
- My Journey Down the Rope of DeathThe Village Voice1998
- Listening to AcidThe Village Voice1998
Esoterica & the Occult12
1994–2024
- Rudolf Steiner and the Obsolescence of MaterialismPurple2024
- Occult Control SystemReality Sandwich2015
- Revolution and EvilReality Sandwich2015
- Occult Control System, July 20152015
- Transformer: Dr. Sung BaekDazed & Confused2015
- Exploring the Edge Realms of Consciousness: An Introduction, Sep 20122012
- Dazed Digital, Daniel Pinchbeck: 10, 2011Dazed & Confused2011
- Enlightenment Reason or Occult Conspiracy?Conscious Choice2008
- Meeting The SpiritsConscious Choice2007
- Psyching Out The CosmosReality Sandwich2007
- Ur TextsArtforum2002
- Turn Off Your MindArtforum1994
UFOs & Anomalies9
2002–2015
- Transformer: Richard HoaglandDazed & Confused2015
- Transformer: An Interview with Richard DolanDazed & Confused2012
- Thoughts on the Norway SpiralReality Sandwich2009
- Absorbing OrbsConscious Choice2008
- The Presencing of the OtherReality Sandwich2008
- Military MinefieldsConscious Choice2008
- Alien NationConscious Choice2007
- Alien Dreamtime: My Fight with Whitley StrieberReality Sandwich2007
- Wheat GraffitiWired2002
2012 & Prophecy10
2007–2015
- Transformer: Sergio Magana (Ocelocoyotl)Dazed & Confused2015
- The End of the BeginningReality Sandwich2012
- Planetary InitiationReality Sandwich2012
- Dazed Digital, Daniel Pinchbeck: Enjoy the Transformation, 2011Dazed & Confused2011
- Guest Blog on Powell’s BooksReality Sandwich2010
- The Gulf Oil Spill as the Unfolding of ProphecyReality Sandwich2010
- After the DisasterReality Sandwich2009
- 2012 According to Today's MayaReality Sandwich2009
- Old Struggles on a New EarthConscious Choice2008
- "2012" and the Poet's DilemmaReality Sandwich2007
Consciousness & Human Nature22
1996–2024
- Rudolf Steiner and the Obsolescence of MaterialismPurple2024
- Upcoming Adventures2016
- How Soon is Now : Initiation2015
- Biocosm and Bufotenin2015
- Transformer: Barbara Marx HubbardDazed & Confused2015
- Levels of Being, July 20152015
- The Prologue for Evolution, June 20152015
- Trapped in our Inherited Ideas and Belief Systems, May 20152015
- One Human Tribe, April 20152015
- Exploring the Edge Realms of Consciousness: An Introduction, Sep 20122012
- Dazed Digital, Daniel Pinchbeck: 1, 2012Dazed & Confused2012
- Guest Blog on Powell’s BooksReality Sandwich2010
- An Extravagant HypothesisConscious Choice2009
- The Age of UncertaintyConscious Choice2009
- The Intentional EconomyConscious Choice2009
- The Presencing of the OtherReality Sandwich2008
- Old Struggles on a New EarthConscious Choice2008
- Our Forgotten FutureConscious Choice2007
- Psyching Out The CosmosReality Sandwich2007
- From Ego to We GoReality Sandwich2007
- The Open HandConscious Choice2007
- Men, Monkeys And MayhemThe Washington Post1996
Ecology & the Polycrisis30
1997–2023
- Regenerative RevolutionPurple2023
- Reporting on Climate Change Is Harmful if You're Not Offering SolutionsVICE2019
- How Soon Is Now?2019
- Announcing My New Book, How Soon Is Now2016
- How Soon is Now : Initiation2015
- How Soon Is Now - excerpt, Cities2015
- Psychedelic Initiation and the Ecological Mega-Crisis + Q&A with Russell Brand2015
- Towards Regenerative Society: A Rapid Transition Plan2015
- Center for Planetary Culture’s first newsletter2015
- Transition to a Post Carbon SocietyReality Sandwich2015
- Why I Support the Worldwide Wave of ActionReality Sandwich2015
- Energy Companies & Crimes Against Humanity, July 20152015
- Transformer: John AllenDazed & Confused2015
- Transformer: David WolfeDazed & Confused2015
- What sales pitch will convince humanity to make a rapid transition?, June 20152015
- Eco-socialism, June 20152015
- The Monsanto ActReality Sandwich2013
- The End of Nature and the Birth of the Supra-organismReality Sandwich2013
- Planetary InitiationReality Sandwich2012
- Answer to Henry BaumReality Sandwich2012
- Dazed Digital, Daniel Pinchbeck: 8, 2011Dazed & Confused2011
- Beyond Ecological stewardship: Toward a new planetary culture, RSF Quarterly, Summer 2011RSF Quarterly2011
- The Gulf Oil Spill as the Unfolding of ProphecyReality Sandwich2010
- Breakdown or Breakthrough?Conscious Choice2008
- Transition TownConscious Choice2008
- 2008: The Return of Chicken LittleConscious Choice2008
- Our Forgotten FutureConscious Choice2007
- Mission PossibleConscious Choice2007
- The Open HandConscious Choice2007
- Paradise Not Quite LostThe New York Times1997
Money, Markets & Collapse17
2007–2025
- Technofeudalism and Its DiscontentsPurple2025
- Extreme Poverty & Wealth Redistribution, June 20152015
- The Impossible Alternative, Introduction to What Comes After Money, 20112011
- Dazed Digital, Daniel Pinchbeck: 9, 2011Dazed & Confused2011
- Business ShamanismReality Sandwich2010
- Building a Scaffold for Social ChangeConscious Choice2009
- The Intentional EconomyConscious Choice2009
- The Present of PresenceConscious Choice2008
- Breakdown or Breakthrough?Conscious Choice2008
- Put a Fork in ItReality Sandwich2008
- Meditations in an EmergencyReality Sandwich2008
- The End of MoneyFifth Estate2008
- 2008: The Return of Chicken LittleConscious Choice2008
- Why the Evolver Exchange?Reality Sandwich2008
- Your Money and Your LifeConscious Choice2008
- When the Other Shoe DropsReality Sandwich2007
- The Almighty AmeroConscious Choice2007
Politics & Power26
1997–2025
- Among the EdgelordsPlayboy2025
- Regenerative RevolutionPurple2023
- Occult Control SystemReality Sandwich2015
- Why I Support the Worldwide Wave of ActionReality Sandwich2015
- Revolution and EvilReality Sandwich2015
- Transformer: Robert SteeleDazed & Confused2015
- Transformer: David SauvageDazed & Confused2015
- Extreme Poverty & Wealth Redistribution, June 20152015
- Eco-socialism, June 20152015
- One Human Tribe, April 20152015
- Social and Cultural Change, Feb 20152015
- The Monsanto ActReality Sandwich2013
- Eros UnredeemedReality Sandwich2012
- Answer to Henry BaumReality Sandwich2012
- Dazed Digital, Daniel Pinchbeck: 2, 2012Dazed & Confused2012
- Global Revolution UnderwayReality Sandwich2011
- Dazed Digital, Daniel Pinchbeck: 8, 2011Dazed & Confused2011
- My Personal Journey into the Evolver Social MovementReality Sandwich2010
- Building a Scaffold for Social ChangeConscious Choice2009
- Transition TownConscious Choice2008
- If I Were President...Conscious Choice2008
- Nonviolent Action as Spiritual PracticeConscious Choice2008
- When the Other Shoe DropsReality Sandwich2007
- Life During WartimeConscious Choice2007
- Going GlobalArtforum2003
- Paradise Not Quite LostThe New York Times1997
Technology, Media & AI16
1994–2025
- Technofeudalism and Its DiscontentsPurple2025
- Among the EdgelordsPlayboy2025
- The Work of Art in the Age of Blockchains, NFTs, and Artificial IntelligencePurple2022
- Reporting on Climate Change Is Harmful if You're Not Offering SolutionsVICE2019
- The Artist and the MarketerReality Sandwich2015
- Transformer: Casey FentonDazed & Confused2015
- Transformer: Robert SteeleDazed & Confused2015
- Transformer: Antonio LopezDazed & Confused2015
- Patreon Campaign, July 20152015
- Facebook & Groupthink Conformity, April 20152015
- The Future of Creativity: Interview with Daniel PinchbeckCodigo Magazine2014
- Dazed Digital, Daniel Pinchbeck: 5, 2011Dazed & Confused2011
- My Personal Journey into the Evolver Social MovementReality Sandwich2010
- The War for Control of the StoryReality Sandwich2010
- Military MinefieldsConscious Choice2008
- State of the ArtWired1994
Art, Literature & Reportage26
1994–2023
- What Is New York?Purple2023
- The Work of Art in the Age of Blockchains, NFTs, and Artificial IntelligencePurple2022
- How Soon Is Now - excerpt, Cities2015
- The Artist and the MarketerReality Sandwich2015
- Burning Man: Time to Rethink, Feb 20152015
- The Future of Creativity: Interview with Daniel PinchbeckCodigo Magazine2014
- Introducing Evolver EditionsOrigin Magazine2012
- A Dangerous Mind: Chatting With William Etundi, Jr.Reality Sandwich2011
- Dazed Digital, Daniel Pinchbeck: 5, 2011Dazed & Confused2011
- The War for Control of the StoryReality Sandwich2010
- The FIX is OnReality Sandwich2009
- The Need to BelieveReality Sandwich2009
- "2012" and the Poet's DilemmaReality Sandwich2007
- Heat of the moment: The art and culture of Burning ManArtforum2003
- Prince at Greene: Daniel Pinchbeck on Peter PinchbeckArtforum2002
- Berlin Blitz, Harper’s Bazaar, 2001Harper's Bazaar2001
- The Fire This TimeRolling Stone2000
- BOOKEND; Cast Your Magazine Upon the WatersThe New York Times1998
- Hey mister, can you dunk?Esquire1997
- On Being Blue, Forward, 1997The Forward1997
- The Ordinary’s Outer LimitsThe Washington Post1996
- Film-Making Twins With a Taste for the Dark SideThe New York Times1996
- Children of th BeatsThe New York Times1995
- City Under GlassThe Washington Post1995
- State of the ArtWired1994
- The Other Americans, Forward, 1994The Forward1994
Sex, Love & Relationships3
2007–2025
- The French Chateau of Endless PleasurePlayboy2025
- Eros UnredeemedReality Sandwich2012
- The Sexual Revolution, Take TwoConscious Choice2007